The Padilla Group Media


LA MORENA™ to Give Away Over $75,000 to Consumers This Holiday Season

by on October 31, 2013

EAGLE PASS, TX – Padilla Import Sales & Marketing (ISM), a US based sales and marketing company focused on selling and marketing Hispanic consumer food products, is excited to announce our first annual 60 Days of Giving promotion, sponsored by LA MORENA™.

60 Days of Giving, a national consumer promotion, beginning November 1, 2013 is focused on giving a little back to the consumers that are loyal fans of the brand’s many products. Throughout the months of November and December secret shoppers will be in various retailers across the country. When they see a consumer placing a LA MORENA product in their basket they will sound a whistle and greet the consumer thanking them and handing them a prize. Prizes will range from $25 gift cards up to $100 gift cards and some lucky consumers will be given iPad Mini’s.

“LA MORENA™ is a family owned and operated company as are we” said Victor Padilla Jr., President of US partner, Padilla ISM. We appreciate that in today’s economy consumers have many options, they have little time and tight budgets. Deciding what products they bring home to the family is important. LA MORENA™ makes quality products every day… our consumers make those products a well loved BRAND by choosing to buy and serve them in their home. We are our proud to be a part of each family’s meal.
This promotion is our way of saying Thank You during the holiday season, to spread a little cheer, and to give back to all of the consumers that have helped make LA MORENA™ the well loved brand we are.”

About Padilla Import Sales & Marketing

Padilla Import Sales and Marketing is a professional sales and marketing company, committed to importing and marketing quality Mexican brands in the in the USA. Our team works collaboratively to deliver fact based integrated business & marketing plans to be activated nationally throughout all classes of trade in the US market. Our focus is on the shopper and their needs across all segments including general market consumers.

About La Morena:

LA MORENA™ is a Mexico based manufacturer of quality chilies, salsas, beans and fruits. They are dedicated to the traditional processes that maintain the homemade flavor of their products.

Started in the late 60’s, LA MORENA has delivered consistently quality and authentic flavor for 45 years and has been available in the US for over 25 years. For more information, recipes etc. go to: or


Amy Colella
Padilla Import Sales & Marketing
(904) 524-9084

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